2020 Solar Policy Hindsight with Adam Browning

2020 Solar Policy Hindsight with Adam Browning

The United States is a representative democracy. Citizens vote for politicians who, theoretically, advocate for their needs: things like better healthcare, lower taxes, cleaner air, and new technologies such as solar. But one cannot check off the “solar” box on a voting ballot. Instead, we have to vote for elected officials whom we trust will work on solar policy on our behalf.

Vote Solar was founded in 2002 by Adam Browning and David Hochschild to bring solar into the mainstream by helping to shape solar policy. Among the policy wins that Vote Solar has achieved includes incentives (tax credits and rebates), modernizing our electric grid, expanding access to solar and storage technologies across all economic sectors, and advocating for solar + storage friendly electric rates.

Polls across the U.S. show that solar and renewable energy rate 90% and higher in the minds of voters . The challenge is turning that latent voting power into actual political power. Please Listen Up to this week’s Energy Show as Adam Browning, Vote Solar’s Executive Director, explains how their advocacy efforts have achieved so many solar wins to date — along with the hard work we all have ahead of us as we make solar a mainstream energy source throughout the U.S.

Legal Issues for PG&E’s Bankruptcy with Angela Liponovich of Estriatus Law

Legal Issues for PG&E’s Bankruptcy with Angela Liponovich of Estriatus Law

PG&E’s bankruptcy will have a dramatic effect on all electricity users in northern California — as well as utility investors, California taxpayers, and the solar industry in general. Moreover, the bankruptcy of one of the largest utilities in the country is a harbinger of the need to change the traditional utility business model. Not only are utilities experiencing competition from businesses and homeowners installing their own solar and storage systems (for less money), but utilities are also experiencing much greater than expected costs related to maintaining their transmission and distribution services. Devastating fires are more common, people are living in more fire-prone areas, our need for electricity is increasing … and this situation is likely to get worse. (more…)

Solar Innovation Lifecycle with Jamey Johnston

Solar Innovation Lifecycle with Jamey Johnston

According the National Renewable Energy Lab (NREL) there are about 70 million residential and commercial buildings in the US that are suitable for rooftop solar. The Solar Energy Industries Association (SEIA) estimates that there are about 1.6 million systems that have already been installed. So with less than 2 percent market penetration, we haven’t even scratched the surface. How long will it take for us to get to say, 10 million solar systems … or 35 million, about half the rooftop capacity in the U.S.? (more…)

Ten Predictions for Rooftop Solar and Storage in 2019

Ten Predictions for Rooftop Solar and Storage in 2019

With the solar industry chaos of 2018 behind us, many of us are looking toward more predictable growth from 2019…at least until the Investment Tax Credit goes to zero for residential and 10% for commercial on December 31, 2021. Then again, we’re on the solar coaster, so it is unwise to be complacent about a rosy solar future — or the broader economy, for that matter. Here are my 10 predictions for 2019. (more…)

Manufacturing Solar in the US with Auxin Solar

Manufacturing Solar in the US with Auxin Solar


Attention U.S. Department of Commerce: your well-intentioned efforts to help the U.S. solar panel manufacturing industry are not working.

Even with 30%+ tariffs on imported solar panels and cells, the remaining U.S. manufacturers are struggling to stay competitive. The good news, as one would expect, is that there is strong demand for Made in the U.S.A. solar panels – both from ordinary consumers as well as government purchases. However, structural issues with the supply chain for solar components puts the remaining U.S. manufacturers at a substantial disadvantage. (more…)

Todd Lindstrom with Enable Energy

Todd Lindstrom with Enable Energy

Success in the solar industry requires leaders with a diverse skill set. Leaders must really understand the technology’s evolution, be effective with sales and marketing, coordinate what always seem to be chaotic operations, juggle financial issues and manage a growing team. I’m always interested in learning from people who have this diverse background — and have demonstrated success in the solar industry. (more…)